Does Marketing Sharp the Needs and Wants of Customers or Reflect the Needs and Wants of Customers

Since as we knew marketing came to people’s life in the 1950s and 1960s. With the rapid improvement in marketing, there is an strong argument, which is marketing shapes the needs and wants or marketing reflects the needs and wants of customers. People used to define that marketing is selling goods which people do not really need. However, marketing concept defined as â€Å"achieving organizational goals depend on determining the needs and wants of target markets and delivering the desired satisfaction more effectively and efficiently than competitors† (kotler, 2008). International markets are always changing. Facing the challenges of globalization of markets, the economy of regionalization and transnational business, business operators face a fierce competition in the market. They must establish the correct concept of marketing, a rapid and flexible response mechanism. Marketing is a key factor for business success. Achieving good performance businesses are all based on marketing for their own development-oriented. Marketing concept requires enterprises to adopt a consumer-centric approach, the production and sale of the reality that meet customer needs and potential needs of the goods, and to evaluate whether the enterprise to achieve customer satisfaction as the level of marketing standards. Marketing is to meet the needs of the people, meeting needs and desires of customer is the starting point of marketing. (Schmitt, 2001) The purpose of marketing is to satisfy needs of customers. In the highly competitive market, how to build competitive advantage is the key to success. Modern marketing concept that is the key to achieving organizational goals, correctly determine the target market's needs and desires. Moreover, they can supply and provide desired satisfaction more effectively than competitors. Company must establish and maintain long-term stakeholders, especially the good relations with customers. The reasons for who agree that Marketing shapes needs and wants of customers Marketing should identify those needs and wants which customers do not request. But company should go farther than customers, the customer is short-sighted. This is a competition-oriented marketing approach, which requires companies in marketing activities, must be constantly on the product and other factors that affect the marketing performance of innovation or improvement to be substantial. In order to ensure that customers will not flow to other companies. Sony is an example of creation of marketing, because it successfully into the customer has not asked or even thought of the many new products: music players, video recorders, video cameras, optical drives, etc. Sony is market-driven company. Create marketing is a customer-oriented, more competitive and technology oriented. They assume that the needs of customers may be potential. beyond the customer-oriented, is the business from their own core competencies, development strategy and competition and other constraint conditions. It is not only to meet customer needs, more important is the ability to create customer demands, which enable enterprises to survive and development of business ideas. Enterprises get rid of the intense competition in product homogeneity, not only in product quality, technological innovation and the development of marketable varieties, but also pay more attention to the potential demand of its target consumers, often insight into consumer psychology and their the tendency of consumption habits, research, analysis of consumption trends and spending power and tap their potential, the demand unnoticed to adapt to consumer demand based on the constant induction, be inspired, and quickly meet the new demands it. Marketing is not a creation of the creation of the blind, but on the basis of full investigation needs to target consumers based on the creation of psychology is to create and use of effective marketing strategies to start a potential combination. Greater profit margins of market segments, and create customer-oriented marketing concept that does not necessarily lead to customer satisfaction and loyalty, such as novelty in the novelty under the control of consumer psychology. Customer-oriented enterprises may lose industry insight, so that enterprises can take the lead in the future. Otherwise, the enterprise may loss the insight of market, because customers are often short-sighted Reasons for who agree with that marketing reflects needs and wants of customers It is is customer-oriented marketing philosophy. They assume that demand of consumer is realistic and clear. As people's living standards improve, people's demand for diversified and personalized directions. To be able to satisfy customers, enterprise must clearly recognize the needs of customers to produce marketable products. They need to be more timely and effective to meet those needs than competitors. Drucker,2005) The purpose of marketing is to make selling superfluous, marketing aimed at a profound knowledge and understanding of the customer, so that the product or service perfectly suited to people’s needs and the it will change selling products into sales by products themselves. My personal opinion of this argument No matter we consider that marketing reflects the needs and wants or shapes t he needs and wants of customers. The hypostasis of them is same, which in order to meet the needs of customers, achieve the objectives of company and improve values of customers. In addition, customer’s needs can be divided into potential needs and dominant needs. The primary thing for marketer is to recognize the real needs of customers, then develop appropriate strategies come to influence the production process. As market competition intensifies, customers for the homogenization of the products showed a fatigued, the innovation is the proper guide and a tool to meet customer demand. To sum up, there are just two different interpretations. The purpose is to define and handle the relationship between enterprises and customers. To be win-win situation is the final target. References: Drucker, P,2005, â€Å"Relationship marketing in consumer markets†,accessed 12/03/2011, http://www. boxingzhuoyue. com/ziyuan/shichang/343. html Kotler, P,Adam,S ,Denize,S;Armsrong,G 2008,Principles of Marketing,Frenchs Forest, Australia Schmitt, B 2001, â€Å"Experiential marketing: How to get customers to sense, feel, think, act, and relate to your company and brands†, accessed 12/03/2011, http://books. google. com. au/books? hl=zh-CN;lr=;id=d6TsNYeb1lUC;oi=fnd;pg=PR13;dq=marketing+shapes+customers+needs;ots=1dmyDRBAAV;sig=Sh11ccbodeJyycqaICtrCXA7Guc#v=onepage;q;f=false

Porsche Swot Essay

Strengths One of the company’s strength is the simplicity of their product. Each year Porsche’s sports cars look similar to the previous year with slight modifications that separate them and make them better. With this car, the company’s image is of luxury, high quality, and style that do not change drastically from year to year so that costumers will always know what they are getting and never be disappointed. They only have 7 different types of cars, 2 SUVs, 4 sports car styles, and a luxury sedan. Another strength is how they are so close to Volkswagen. Volkswagen now owns them but this solidifies their existence because VW is such a big company that it will never let Porsche go belly up even through toughest of times. They also have been around for a very long time and have a very recognizable name across the world. Porsche also has a very strong influence and presence in the motor racing world. In fact, almost all cars that Porsche built are basically purpose-built ra cing machines. They have been victorious in almost all races they took part since the very beginning, especially in the Le Mans 24-hour races. Also the model called 911 is the only car that has been on sale for the past 4 decades and more. It may be a slow evolution of the model, but that is exactly what makes it a timeless machine, perfected in every minute detail with each generation. Porsche loyalists love and respect the brands purity in design, and unique character. This can be clearly seen with the slow and steady evolution of the 911 from the very beginning Overall Porsche’s strengths include strong brand image, high quality products for comparatively low prices, advanced technology, brands history and sports car recognition. Weaknesses The biggest weakness of Porsche is that it’s strictly a luxury car company. Since they are strictly a luxury car manufacturers they do not sell that many cars compared to companies like Ford, Toyota and Honda. This is still not that big of a weakness compared to other groups because of the fact that they have the highest profit per unit sold of any car company in the world. Overall though Porsche’s weaknesses include, premium only gas, price sensitivity, sensitive to the world economy (victim of financial crisis 2008), small compared to other car companies, and pollution-environmental issues.

Planning Authorisation and Development of a New Maggie’s Centre in South Manchester

In support of our charity of the twelvemonth ‘Pancreatic Cancer’ it seems suiting to recognize the new planning mandate and development by Sir Norman Foster for a new Maggie’s Centre in south Manchester, which will be due to open in 2016. Working in partnership with the ‘Christie, ’ who are a planetary leader in malignant neoplastic disease research and intervention, the new Maggie’s Centre will supply free support runing from practical, emotional and societal support for anyone life with malignant neoplastic disease every bit good as household and friends affected. The new Centre will offer a non-clinical environment where by anyone that is affected by caner can halt of advice, counsel and support. The Maggie’s Centres were foremost founded by Maggie Keswick Jencks who lived with advanced malignant neoplastic disease for two old ages. During this clip she used her cognition and experience to make a ‘blueprint’ for a new type of attention. Maggie’s Centres are built around her belief that people should nonâ€Å"lose the joy of life in the fright of dying† The first Maggie’s Centre to open was in Edinburgh in 1996 and presently there are now 17 Maggie ‘s Centres in the UK that are all designed by taking designers. Each Centre conveying the interior decorators own single qualities and readings to the same type of brief, which is based strictly on the demands of a individual populating with malignant neoplastic disease. The undermentioned illustrations demonstrate the diverseness of working with different contractors and interior decorators to bring forth a successful result. The images below illustrate the first Maggies Centre in Edinburgh, which was built as a renovation of old stable blocks, and blended traditional Scottish stonework with modern architectural methods. The Centre was designed by 19 times RIBA awarded Richard Murphy Architects, Murphy has said his inspirationâ€Å"was to steal a edifice within a edifice, with tonss of small niches and intimate spaces† . The unfastened program nature allows for an emotional openness, with unhappiness every bit good as laughter, while the more private infinites allow for peace and quiet.†( Murphy, 1996 ) The Emma Keswick was the chosen garden interior decorator giving the landscape coloring material all twelvemonth unit of ammunition with quieting passages off from the infirmary. Maggie’s Dundee Maggies Dundee was design by none other than taking architect Frank Gehry and opened in 2003. It was the first ‘new build’ Centre to be design and constructed with the wavy Ag roof, taking inspiration from the traditional Scottish â€Å"butt n’ ben† home, offering peace and sanctuary.â€Å"I think it’s an inviting edifice, people will desire to come indoors and spend clip at that place, and I truly hope that in some little manner it might lend to a sense of rejuvenated energy for traveling frontward and populating life†( Gehry,2003 ) The garden was designed by Arabella Lenox-Boyd and demonstrates a ‘labyrinth’ design based which is a symbol for life ;â€Å"It isn’t a labyrinth, there are no dead terminals, but you have to swear you will happen a path through, even though frequently it feels like you are heading in wholly the incorrect direction.†( Lenox- Boyd, 2003 ) Maggie’s Nottingham Designed by Architect Peirs Gough and built in 2011 It is said that the Interior of the Nottingham’s Maggie’s Centre is the most typical of them all, with the Interior being designed by Nottingham born interior decorator Paul Smith. His electric mix of colorful prints and cloths, meets classic design and furniture. Each room within the infinite has been designed to make a wholly different atmosphere to arouse feelings and inspiration.â€Å"The thought is that you walk in and state ‘oh isn’t that a lovely fabric? ’ or ‘isn’t that horrid? ’ -whatever it provokes, at least it’s a kick-off of a conversation.† ( Sir Paul Smith, 2011 ) The landscape around the Maggie’s Nottingham was designed by a London based practise Envert Studio, whose inspiration and focal point was on aroma and texture when choosing which workss to utilize. Maggie’s Fife Built in 2006, Maggie’s in Fife was Zaha Hadid’s first lasting construction in the UK and Hadid’s purpose was to guarantee that the new Centre was a deliberate contrast to that of the architecture of Kircaldy infirmary. â€Å"Once you step into the edifice you enter a wholly different universe. It is a sort of domestic infinite, it’s relaxing. Hospitals should hold confidant infinites, topographic points where patients can hold a small clip for themselves, to withdraw into†¦ It’s about how infinite can do you experience good.†( Hadid, 2006 ) Maggie’s Manchester Sir Norman Foster has been given the ‘go ahead’ for the new Maggie’s Centre based in south Manchester â€Å"This undertaking has a peculiar personal significance, as I was born in the metropolis and have first-hand experience of the hurt of a malignant neoplastic disease diagnosing. I believe in the power of architecture to raise the liquors and aid in the procedure of therapy. Within the Centre, there are a assortment of infinites, visitants can garner around a large kitchen tabular array, happen a peaceable topographic point to believe or they can work with their custodies in the nursery.Throughout, there is a focal point on natural visible radiation and contact with the gardens. The lumber frame, with its deep-rooted lattice helps to fade out the architecture into the environing verdure. †( Foster, 2014 ) The design has been inspired and will be set within peaceable gardens and green to reflect and prosecute with the out-of-doorss. The Interior infinites will have wooden surfaces and haptic cloths, while the environing gardens will be designed by landscape designer Dan Pearson, offering bunchs of flowers and quieting H2O characteristics. The colors and centripetal experience of nature will go portion of the Centre through‘micro gardens’and internal courtyards that relate to the different infinites within the edifice. Arranged over a individual floor, the natural lumber construction focuses around a broad, cardinal spinal column with the roof lifting in the Centre to make a mezzanine degree to light with natural visible radiation. The Centre will besides have a pool with traveling H2O will supply a unagitated infinite set amidst deep canopies that will shelter the Centre ‘s unfastened patios from rain, leting people to bask fresh air and the garden whatever the ‘British’ conditions is. www.architectsjournal.co.uk hypertext transfer protocol: //www.maggiescentres.org/search/ ? q=maggies+manch Images Edinburghhypertext transfer protocol: //www.facebook.com/photo.php? fbid=128228037223142 & A ; set=a.128228033889809.10839.127765650602714 & A ; type=1 & A ; theatre citythreepointzero.wordpress.com www.edwardhollis.com ifd-arch.blogspot.com www.floornature.com freshome.com www.todryfor.com Text mentions hypertext transfer protocol: //www.architectsjournal.co.uk/news/daily-news/norman-foster-submits-plans-for-manchester-maggies-centre/8658811.article

4th 5th 6th amendment criminal rights Research Paper

4th 5th 6th amendment criminal rights - Research Paper Example Even though these amendments were introduced by James Madison in 1789 to the First United States Congress, it came into exist with effect only 1791 onwards only. Earlier majority of the states hesitated to accept these amendments which caused the delay. But three fourths of the states accepted it in 1791 and bill of rights became the part of US constitution from then onwards. Even though James Madison was the architect of these amendments, the contributions from other prominent personalities like Thomas Jefferson helped Madison immensely in attaching these amendments to the US constitution These ten amendments or Bill of rights protects basic rights of American citizens in many ways. It ensures free speech, free press, free assembly and association etc. It prohibits federal government from infringing into the human right issues such as liberty, equality and freedom of expression. It also prevented the Congress from making any controversial law which may affect the religious freedom enjoyed by the American people. It also ensures speedy and impartial trial and court procedures in public offense cases. In a true democratic state, the public should hold the power instead of the government and Bill of rights was an attempt to give more power to the public which earlier enjoyed by the governments. This paper briefly analyses only the fourth, fifth and sixth amendments The right of the people to be secure in their persons, houses, papers, and effects, against unreasonable searches and seizures, shall not be violated, and no warrants shall issue, but upon probable cause, supported by oath or affirmation, and particularly describing the place to be searched, and the persons or things to be seized2. The Fourth Amendment to the United States Constitution protects the public against illegal or unreasonable searches and seizures. Earlier, law enforcement agencies misused their power in many ways to take revenge upon their

HITECH Legislation Research Paper Example | Topics and Well Written Essays - 500 words

HITECH Legislation - Research Paper Example nimum requirements for transmitting EHRs as well as auditing and storage of health care records in enhancing efficiency of healthcare systems (Murray et al., 2011). The 2011 study on the use of EHR in respiratory care revealed that the use of Bridge Tech’s Medical Connectivity Solution streams data directly to the EHR interface staging for fast and reliable patient care (Hanlon, 2011). In this regard, the meaningful use of EHR devices facilitates the acquisition and utilization of EHRs in healthcare delivery in organizations. The adoption and implementation of EHRs in respiratory care impacts positively to healthcare service delivery provided in hospitals. The use of Bridge Tech’s plug and play Connectivity Solution acquires data and sends it directly to the clinical validation application thereby facilitating point of care verification of data and signing off by the practitioner. The availability of various kinds of EHR devices stimulates fast and reliable bedside patient care delivery of services. EHR devices with in-built calculations facilitate lung protective strategy calculation, weaning assessment, documentation and record progress in spontaneous breathing trials (SBT). The availability of diverse workflow specific modules addressing various needs in respiratory care such as MediLinks improves health care delivery (Hanlon, 2011). Other positive impacts of using EHRs in hospitals include improved portability of medical information relating to patients as well as efficient delivery of health care services. EHR systems reduce medical errors in relation to the manual keyboarding and transcription of patients’ medical data. Similarly, the use of computerized practitioner order entry (CPOE) as an aspect of health information technology also reduces medical errors on dosage and use of drugs. They also encourage significant savings on cost due to the installation of wireless devices and new software rather than the costly wired interface devices,

Assignment Essay Example | Topics and Well Written Essays - 500 words - 79

Assignment - Essay Example There are various procedures in which the court martial deals with cases especially those relating to criminal cases of a military officer. After an offense is committed by an officer, the case can be reported by anyone to the accused’s immediate commander as soon as possible. After one confinement, one is subjected to three types of pre-trial restrictions such as order of severity, confinement, and apprehension. The accused is then arrested or apprehended either through an order, orally or in written from by competent authority that also directs the accused to remain within certain specified limits. Service members in military, relish analogous rights secured by the statute and executive order, a military law gives the defendant, the right to counsel before a special or general court martial or an Art. 32 investigations. At the Supreme Court decision made was that there was no constitutional right to the counsel in summary courts-martial. Usually in special courts-martial, any accused has the right to; military counsel of his/her selection at government expense if available. Civilian counsel of his choosing, allotted military counsel at the Government expense. Article 38(b), 10 U.S.C. Â § 838(b). For multiple defendant cases, discrete counsel is appointed for each defendant to avoid any problem of conflicts of interest. Article 38(b)(4), 10 U.S.C. Â § 838(b)(4). For the accused who decides to choose a civilian counsel he/she is also entitled to appointed military associate counsel. Article 38(b)(4), 10 U.S.C. Â § 838(b)(4). The right to counsel does not only apply at trial, but also at pretrial investigations. This may also take place during depositions, and upon the appeal. Under article 70, the practice of appointing new counsel during appeal insures a renewed look at trial errors and competency of trial defense counsel. An appointed counsel must also meet the following competency; the counsel must be of typical competency in identifying legal

Q1. Google. What makes Google a great company to work for In Essay

Q1. Google. What makes Google a great company to work for In particular, explore the nature and impact that the company's HR - Essay Example To make the ‘different’ employees coordinate and cooperate, a common and effective organizational culture has to be actualized by the organization in line with effective HR policies. When such a culture is implemented, the employees’ mind will become more focused on the targets and tasks, and their motivational levels will get elevated. With highly motivated mind, the employees could contribute maximally to organization’s functioning, resulting in success. When success is achieved, the employees will be aptly rewarded, and these rewards and the success, will make the employees build a psychological contract with their employers. So, this paper will discuss how Google with its effective HR policies is able to positively impact its organizational culture, leading to better motivation and psychological contract, thereby making Google a great company to work for. Background In today’s internet savvy world, Google has become one of the best known brands, making its ‘presence’ or virtual presence in maximal parts of the world. Established by Larry Paige and Sergey Brin in 1998, Google, apart from having physical infrastructures of over one million servers, also has offices world over employing around 25,000 employees. The way, Google provides an optimal working environment for these employees or Googlers (as the Google employees call themselves) only makes them a dream company to work for. Google tops the list of various yearly surveys conducted by prestigious agencies to find the companies that are great places to work for employees. Right from the early days, its founders Larry and Sergey were clear cut that the working environment that will be visible in Google will not be the conventional one. This can be clearly seen in the way, they advertise to prospective employees, â€Å"Google is not a conventional company, and we don’t intend to become one. True, we share attributes with the world’s most success ful organizations – a focus on innovation and smart business practices comes to mind – but even as we continue to grow, we’re committed to retaining a small-company feel.† (google.com). This wish to maintain a non-conventional and small company feel has made Google to implement an organizational culture and its related HR practices, which not only motivates the current employees, but also evokes the interest of maximum number of prospective employees. â€Å"Google is attractive to prospective workers. Worldwide, 760,000 individuals applied for just 3,000 positions in 2006. The firm receives approximately 1,300 resumes per day.† (Griffin and Moorhead 2009, p.218). As mentioned above, Google tops the list of various surveys for the best employers including Fortune magazine's list of great companies to work for, having ranked in the top five for the past four years. Importantly, revenue wise, Google has been showing tremendous growth garnering revenues close to 30 billion dollars, with profits itself is in the range of 8 billion. (U.S. Securities and Exchange Commission 2010). Its’ share price has always been on the upswing. All this financial growth has been achieved within 12 years of its inception, with employees being one of the main beneficiaries in the form of sizable financial rewards and other incentives. This raises the question, whether Google is a great place to

Environmental Quality Essay Example | Topics and Well Written Essays - 500 words

Environmental Quality - Essay Example te continues to warm, there will be important ramifications for our planet’s ecosystems, human health, agricultural production, precipitation and glacial retreat. While unanimity on the causes of global warming does not exist, there are arguably many causes of this phenomenon, both natural and human made. For some, global warming has been going on for centuries and is a natural property of the earth. Natural causes of global warming include methane gas which is released from the earth’s arctic tundra and wetlands. As a greenhouse gas, methane traps heat in the atmosphere of the earth. As the effects of global warming are being witnessed across the planet, the United States Environmental Protection Agency (EPA) is acting to address this important issue. The following will explore climate change and global warming and demonstrate how the EPA is working to combat this important challenge (BBC, 2002). From a human-made perspective, there are many things that we humans do that contribute to global warming. The EPA states that the greenhouse effect is caused by the presence in the earth’s atmosphere of certain gases which transmit energy to the surface of the Earth and temporarily absorb heat, which retards the loss of energy to space. The greenhouse effect is caused by the emission of greenhouse gases including carbon dioxide. Carbon dioxide (CO2) emissions are an important cause of global warming and in the United States about 40% of all carbon dioxide emissions are the result of burning fossil fuels to generate electricity. Accordingly coal is accounts for approximately 93% of all emissions for the purpose of electricity generations. Power plants emit carbon dioxide as does the burning of coal. Carbon dioxide is also emitted from cars and the burning of gasoline to fuel our cars. Accordingly, the United States of America is the largest global consumer of oil, consuming 20 .4 million barrels per day. It is estimated that 33% of all US carbon dioxide

Evaluate the advantages and disadvantages of technological change for Essay

Evaluate the advantages and disadvantages of technological change for business - Essay Example The advantages of modern technology like time and money savings are traditional reasons for business entities as they make decisions in implementing new technology in the workplace (Jones, 2011). The nature of capitalism in the economy where there is a need to maximize profit would generally motivates business entities towards that direction (Brigham, & Ehrhardt, 2010; Khan & Jain, 2007). It is not hard to see the savings in money and resources accomplished by automating some part of the business operations. The market is also a product of innovation and people or customers would always go for those advertised benefit of new products arising from new technology. These business decisions are however not without negative consequences. Every employee would get replaced by machines as a result of changing technology but this could actually be adding to the rising levels of unemployment. This may be partly the dilemma that has actually affected the United States and the United Kingdom. To have this kind of unemployment level of above 5% when these countries are supposed to be ahead in economic development may be partly explained by the conflict by the need for companies to be profitable or having more revenues than costs which can actually be done by controlling the cost of labor. However the unemployment problem may actually be a greater problem in terms of consequences of the business decisions to go for more profit and more wealth for stockholders (Correia, et al 2007; Van Horne & Wachowicz, 2008). Who will buy the products produced by these companies if people who will consume them ultimately have no purchasing power because of lack of employment to provide them means like income to empower them? This is therefore a case of profit maximization that could be creating a greater social problem. Not all the technology that may promise to reduce cost will be beneficial to business in the long-run. Will

Examine Conan Doyle Essay Example for Free

Examine Conan Doyle Essay Examine Conan Doyles The Speckled Band and Brian Moons Visitors. Discuss how far they are representatives of the detective genre and how far they reflect the attitudes to crime and punishment of the centuries in which they were written The Speckled Band and Visitors are two very different stories written in two different times. They were both written for different audiences, and thus the conventions of the genre have been interpreted in different ways over time. My essay will examine how far the stories conform to or diverge from the conventions and how far they relate to the crime situation of their time. The Speckled Band was written by the famous Sir Arthur Conan Doyle. It is a pre 20th century story involving an unusual plot. A murder has taken place at a stately home and a young lady called Miss Stoner approaches Holmes for an answer. A strange plot twist makes Holmes think about the situation in a different light, but as normal the case is solved as soon as possible. Visitors is a short story written by Brian Moon. It is a very short story compared to The Speckled Band but in this time, a lot is achieved. The story is somewhat back to front, with the robbers gentlemen, and the police louts. Burglary has been nationalised, and the Property Re-Allocation Technicians have visited the home of a young lady. There is no set story line, and the events occur at a rapid pace. The indication of a new genre of novels emerging was in 1842 when a short story, oddly called Who is the murderer? was released by Edgar Allen Poe. Poe highlighted and isolated the process in which the murder is unravelled the denouement. The conventions of the detective were first outlined in the book, and have been developed in further novels. The conventions of the novel are like rules. They are what the reader expects to be in the book, and when exercised, make the book more enjoyable. If conventions are employed, the book is easier to follow and understand, unlike Visitors. In Poes book the conventions of the detective genre are still sketchy, giving Poe a certain amount of Poetic License to mould them. A detective book should include the following. A crime, usually a murder or kidnapping, starts the novel, normally to grip the readers interest in the story. A detective is then introduced, who is a normally a loner, with a rich background. He normally does his work because he feels that the police force is incompetent and do not do their job properly. A confidant, who is not as bright as the detective is then introduced, he is more talented on the physical side of the investigation than the detective, often to the readers enjoyment. The investigation itself normally involves a red herring or plot twists to throw the detective off the track. Some of these are successful, and confuse the detective (and the reader) further. At the end of the story, the denouement is pronounced, and the solution to the story is revealed. The books are written in such a way, as to involve the reader and to make him/her think try to discover the answer themselves. The conventions are illustrated in both stories, but are interpreted by the author in different ways, and with different meanings or consequences. The stories illustrate the changes in the justice system in the time between their writing. In the era of Conan Doyles story, the police force in the country had just been formed, and was still learning how to deal with problems. In comparison to this, in the age of Brian Moons story, the police force has become near unnecessary. Burglary has become legalised to combat unemployment, so the government has found that the police are in a somewhat strange position. All they are required for is to take statements, and to verify a burglary has occurred. This means they can recruit people with no credentials. The Speckled Band has conformed to the conventions of the detective story with very little divergence. I. e. the writer has looked at the rules of the genre and tried to make sure his story sticks to all of them. At first, The Speckled Band looks to be diverging from the rules, when the crime is not a murder, but a mystery. No weapon is found, and the cause of death is unclear. This is the first of the plot twists that we find. We meet the detective, Holmes, at the start of the story, and find that he is indeed, highly intelligent. This is illustrated by some of Watsons observations of his actions. following Holmes in his professional investigations and admiring the rapid deductions, as swift as intuition and yet always found on a logical basis are comments at the beginning of the story. This piece is written as if it were Watson telling the story of Holmes professional triumphs. Watson is obviously in awe of Holmes and his brains, which leads on to the third convention, the detectives confidant. Watson is the assistant to Holmes, and in compliance with the genre, he is clever, but not a genius. He is a practical man, and assists Holmes in the more physical side of detective work. Have your pistol ready in case we should need it Holmes comments. We (the reader) are constantly finding Holmes explaining things to Watson, and in some cases, Holmes becomes exasperated by Watsons lack of understanding. You see it Watson? But I saw nothing The police in Holmes view, will fail at everything. He is annoyed that his job is sometimes referred to as having connections with the police. Fancy him having the insolence to confound me with the official detective force! After Roylotts departure from his office, Holmes illustrates his strength and annoyance at what he has done by bending the poker (previously bent by Roylott) back into its original shape. In other novels by Conan Doyle, Holmes is usually congratulated on solving the case before the police, by the police themselves! Holmes sees the police in a very demeaning light, and assumes any case he chooses to investigate, the police have already failed.

The Compare And Contrast Essay English Language Essay

The Compare And Contrast Essay English Language Essay First, lets explain compare and contrastw when we compare, we show our readers a subjects similarities and when we contrast, we show our readers a subjects differences. Compare and Contrast essays are learning-process essays. You learn about your subject as you gather and organize information. This type of essay takes a bit of organization, and its this organizational process, this gathering of facts, that helps you learn as you go. You will create lists of qualities or traits that each of your subjects has, and as you do this, you will discover insights to your subject that, at first glance, you may not have realized were there. Its like buying a new shirt. The moment you spread it out on your bed, you start seeing things you hadnt noticed in the store. Perhaps a button is loose, or the pocket is torn, or its a size too big. But theres more! As an intelligent, probing writer youre going to ask questions of this shirt: why, what, where, when, how, who. Why are buttons on the collar? What other type of shirt does this shirt remind you of? Where was it made? When was it made? How did it get to your store and into your hands? Who made it? The questions are endless. But you must ask them to understand your subject. Using why, what, where, when, how, who, you to probe into the core and the reason this shirt exists. The same type of probing and uncovering will happen to you as you outline your subjects qualities. Youll discover all sorts of new things as you ask why, what, where, when, how, who, and as you uncover these new points, your essay will change. In the end, most essays end up far different than expected. Your Thesis You will offer a thesis, like in an argumentative essay, but in this essay, your thesis sets the tone of your paper. In other words, through your thesis, you want the reader to understand what you plan to compare or contrast. Keep it simple: Your thesis will be one or two sentences on what you want to offer (your subject), and if youre comparing or contrasting. Getting Started If possible, find an interesting subject about which you can write. This is important because your enthusiasm will show in your work. This essay calls for an outline list: you are going to list the qualities of both subjects, qualities that can be compared, contrasted, or shared. For example: lets say your comparing and contrasting surfing to snowboarding. Your first job is to list the qualities of each subject. From these qualities and your insight, you can then develop your thesis. Qualities of A: surfing Shared Qualities Qualities of B: snowboarding surf on water both use a water medium snowboard on snow need wetsuits and trunks both require special clothing need winter clothes and boots A thesis that will set the tone of your essay for the qualities above might read: Though surfing and snowboarding are done in different seasons, these sports have more similarities than differences. Of course, the list above is incomplete, and, perhaps, not as academic is we would want it to be. But its a start. You keep listing qualities until you believe you have enough information to write a valid essay. A list of five to ten qualities works well for the average paper. But you may have to list twenty qualities to get five that will work for you. When listing, it is good to overdo it; this way, when youre ready to write your paper, you can weed out the qualities that wont work and pick the best of the bunch. Three Parts Opening: You will begin your essay, introducing the subjects you plan to compare and contrast and ending your fist paragraph with your thesis. Body: text by text (first discuss all of A and then discuss all of B) or point by point (alternate between A and B). In this class you will stick to point by point. And you will either compare or contrast, not both. Be careful, sometimes going point by point can make your writing sound tedious and repetitive. Watch your language and transition words. Use several points at a time. Ending: As in the argumentative essay, bring it all together. Allow your ending to go back to your thesis. Use the transitional words on the next page to help your papers coherence. Transitions and other connecting words and connecting sentences should be used throughout. Remember: There are no hard and fast rules as to how many comparisons or contrasts you should offer. For a thorough look into your subject, you must offer enough comparisons or contrasts or both to make a valid statement. Transitional Words (Conjunctival Adverbs) Use these words to help you connect your thoughts, your sentences, and your paragraphs: (Lest you wish to sound pedantic, tiptoe with caution through words such as indeed, and of course.) addition again, also, and, and then, besides, equally important, finally, first, further, furthermore, in addition, in the first place, last, moreover, next, second, still, too comparison also, in the same way, likewise, similarly concession granted, naturally, of course contrast although, and yet, at the same time, but at the same time, despite that, even so, even though, for all that, however, in contrast, in spite of, instead, nevertheless, notwithstanding, on the contrary, on the other hand, otherwise, regardless, still, though, yet emphasis certainly, indeed, in fact, of course example or illustration after all, as an illustration, even, for example, for instance, in conclusion, indeed, in fact, in other words, in short, it is true, of course, namely, specifically, that is, to illustrate, thus, truly summary all in all, altogether, as has been said, finally, in brief, in conclusion, in other words, in particular, in short, in simpler terms, in summary, on the whole, that is, therefore, to put it differently, to summarize time sequence after a while, afterward, again, also, and then, as long as, at last, at length, at that time, before, besides, earlier, eventually, finally, formerly, further, furthermore, in addition, in the first place, in the past, last, lately, meanwhile, moreover, next, now, presently, second, shortly, simultaneously, since, so far, soon, still, subsequently, then, thereafter, too, until, until now, when

Native American History Essay -- American Indian Culture

Popular culture has shaped our understanding and perception of Native American culture. From Disney to literature has given the picture of the â€Å"blood thirsty savage† of the beginning colonialism in the new world to the â€Å"Noble Savage,† a trait painted by non-native the West (Landsman and Lewis 184) and this has influenced many non native perceptions. What many outsiders do not see is the struggle Native American have on day to day bases. Each generation of Native American is on a struggle to keep their traditions alive, but to function in school and ultimately graduate. The long history between Native American and Europeans are a strained and bloody one. For the time of Columbus’s subsequent visits to the new world, native culture has been under a microscope. They were viewed in a scope of inferiority that caused Europeans to think that they needed them to teach them the correct way of life (Landsman and Lewis 184). The want for goods soon characterized interaction with settlers and the want for a stable trading relationship, becoming more apparent with the French Trappers (â€Å"How the Land†). The French were able to integrate into the Native society and understand with great respect, while the British only saw economic relationships with marriage (â€Å"How the Land†). The history of Native American were from a biased prospective and preventing the true nature Native American to be evident among white settlers. Many of whom welcomed white settlements for the prospect of new trade post and trading goods (â€Å"How the Landâ € ). Through the hardship and perseverance the education systems us still a struggle that many native people still have today. It is the history of the education through boarding schools that causes distrust for the current... ...cahy interview of Mary L. Wingerd. Minnesota Public Radio. 07 Sept. 2010. Web. 07 Oct. 2011 McCallum, Laura. â€Å"States Told to Improve American Indian Student Achievement.† Minnesota. Publicradio.org. Minnesota Public Radio, 16 May 2007. Web. 07 Oct. 2011. Landsman, Julie G., and Chance W. Lewis. White Teachers/ Diverse Classrooms. Sterling: Stylus, 2011. Print â€Å"Professor wants to Foster New Generation of Ojibwe Speakers.† Hosted by Kate Smith Interview of Anton Treuer. Minnesota Public Radio. 09 Sept. 2010. Web. 07 Oct. 2011. Robertson, Tom. â€Å"Red Lake Student Score Lower than Other Indian Kids on Standardized Test.† Minnesota.Publicradio.org. Minnesota Public Radio, 06 June 2004. Web. 07 Oct. 2011. Weber, Tom. â€Å"Study: Few Academic Gains for American Indian Students.† Minnesota. Publicradio.org. Minnesota Public Radio, 30 June 2010. Web. 07 Oct. 2011.

Dead Asleep :: Essays Papers

Dead Asleep I am walking through a damp forest that only allows light through the breakage in the vast tree limbs. It is rather hard for me to find a path to follow when there is such little light but I am compelled to go in this certain direction. I am not scared, however, I am being very cautious of my surroundings. I think of leaving the window cracked, but I know this section of the brain is still in reality because I am walking right now and there is no window to be seen. It seems like I have been walking for miles when I here a slight crackle in the brush behind me. This is not a heavy crackle; it is like the sound of a toddler wearing feeted pajamas tip-toeing through a flower garden. I swing around to see what is there, but all that I can see is blank space: no forest anymore, just a blank reel of film that is still playing in the projector of my mind. I hastily turn back toward the direction I was compelled to go in before but it is also blank space now. I hear the cushiony crac kling noise again and wonder how blank space can crackle. A droplet of sweat trickles down my left cheek and my heart rate is starting to quicken so I know I am getting nervous. I feel the need to take a deep breath and close my eyes to try and relax myself. I kept my eyes closed for probably about a minute waiting to hear the noise again. Not hearing anything, I opened my eyes with a little difficulty. Expecting to see blankness again, my eyes were forced closed again when I saw all the bright colors. It seems as though a rainbow has thrown-up on my blank canvas of a dream. When my eyes finally adjusted to the brightness, the colors were swaying and swirling very rapidly, yet also in rhythm to the song â€Å"The Wheel†. I spin around and around in circles trying to assess my newfound surroundings and begin to realize the bright swirling colors are forming figures. Each color: red, blue, yellow, green, and orange turn into fuzzy bears with bib-like things around their necks. The green bear approaches me as if he had something important to tell me; he began to talk, but his mouth only moves- there is no sound.

A Visual Approach to Programming :: Essays Papers

A Visual Approach to Programming In 1984, researchers at Hiroshima University started developing the layout for what would be called visual programming languages. Currently, many programmers use textual languages, which make the user produce text (one-dimensional) which is translated into one long stream of information. The goal for visual languages was to "...bridge the chasm between high level programming and the human level" (Levialdi). The researchers wanted to create languages that could display data and programs two dimensionally and have the graphical interface look much like what would soon be a web page (McIntyre). These languages are designed to be simpler while being able to construct more complicated programs than its predecessors. Some critics of visual languages state that so far no visual languages have been standardized or utilized to serve more general purposes. Some programmers believe "...most visual languages that have been used outside the research community have been targeted to very specific domains" (Citrin, para.1). Most visual languages are in fact used for specific purposes in the development industry. As compared to spoken or written languages, visual computer languages are extremely new. Spoken languages have been around for thousands of years, while visual computer languages are not even twenty years old. However, there are some upcoming conferences being devoted to developing standards for the next generation of visual computing environments. Even though these computer languages are relatively new, companies still decide to utilize them. IBM created a visual language called OpenDX, which is "...designed to allow users to visualize both observed and simulated data...and developers to quick ly create programs along with interactive controls" (Thompson). Although this software is not meant for a wide audience, the visual programming community is already making usable visual languages and just needs time to grow and progress to further the reach of the language. The other major criticism of using visual languages was from the advanced programmers. Many said that it would be difficult to relearn different programming strategies two-dimensionally. While learning most programming techniques require hard work, using two-dimensional programs can work a lot better for the company or group of programmers as a whole. For many companies, the motto "time is money" is very accurate. Development time for programs is usually slim. An objective of visual programming environments is to help companies conserve money by cutting production time.

Research Topic & Research Proposal Essay

1. What do you think of a good research topic? What are the key elements of a good research topic? A good research topic should be of a clear objectives and purpose. It should generate question to discover and find out the underlying problem or understanding a current situation. Therefore the elements of a good research topic is feasibility, are the resources available? How long the research could take and can that be done with a timeline or it needs to be extended. What are the factors that affect the accuracy of the research and what are the variables that need to be considered In order to assure the up to date presentation of results. Is it worthwhile? Is it relevant to what is used for and search about can what values the research will add into the current practices of the organization? 1. Assume that you interested in doing some research on the impact of quality management practices on organizational performance. Write four research questions that may be appropriate. What are the current quality management practices?  What is the link between the quality practices and organization performance   To how extend the quality practices effect the overall organization? Are the employees aware of the importance of quality management concept? What is the impact of quality management on employees behavior?   What are the areas of development addressed by the quality management practices? And how it does tactfully eliminate or change the defined shortfalls. How do the overall objectives of the company align with quality management practices? What are the quality management practices standards used in the organization? And does it match ISO 9001:2008 quality standards? 3. What is a research proposal? What are the purposes and key elements of a proposal? Definition: â€Å"It is a document that is typically written by a scientist or academic which describes the ideas for an investigation on a certain topic. The research proposal outlines the process from beginning to end and may be used to request financing for the project, certification for performing certain parts of research of the experiment, or as a required task before beginning a college dissertation†. Purpose: There are lots of purposes of research proposal and that could be to investigate an enquiry, finding out about something worthwhile in a particular context. Could be of business ground where is used to finalize a deal or evaluate several supplier for a business proposal. Other purposes is to convince the concerned parties about i.g. a product by showing the results of the research.

Attention levels in children

Topic: Observe a child of under five years and comment on their attention levels in relation to the research carried out by Cooper, Moodey and Reynell ('78). Is their attention at an age appropriate level? Child observed: Hamza Age: 1 year 5 months Attention level develops as a child grows, it develops with age, helping a child concentrate better on his surroundings and learn new things. It is also very important for language development. Hamza is a one and a half year old child who is ery active and is seen getting into mischief at all times of the day.He has a single track of mind when it comes to doing things his way and he is seen playing with his toys for hardly a few minutes at a time. He is fonder of playing with electrical appliances and will cry and whine until he gets what he wants. Then one can see him playing and laughing for a long time. One of his favourite activities is playing with a torch light. He will sit on the floor and play with it, switching it on and off, unti l its atteries run out. Then he starts to whine and his attention has to be diverted with another activity.Hamza likes to open and close the drawers, causing frequent mishaps. At this time, he is not willing to listen to anyone who calls him and does not respond to his name being called out. At times, he screams if he is called over and over again while he is playing with the drawers, indicating that he did not like the interruption. He will rush back into the room and start opening them and exploring he contents of the drawer if someone carries him out and tries to divert his attention.Thus, he displays the rigid attention stage, as he is not easily distracted from his activities. The best way of distracting him is by getting him to play hide and seek. He will forget all about his mischievous activities and rush to search anyone who is hiding, peeping behind the curtains. Then one can see him playing for hours at an end, and frequently the adults get tired of his innocent play, but he continues o play happily, running to go and hide behind the curtains.Here again he displays the rigid attention stage, where he has to be distracted by an activity which he enjoys and the adult ahs to follow his lead, thus motivating him. He displays bouts of anger when he does not get what he wants or when things are not done as he pleases. His rigid attention stage is visible once again when it is time for him to eat. He will not eat a single morsel of food, no matter how he is coaxed until he sees an airplane flying by. As he s busy waving â€Å"Bye! to the airplane, one places a morsel of food into his mouth. After that his mother plays with him as she helps him finish his meal. At this stage he is beyond the fleeting attention stage, as he is better able to concentrate on what he is doing and enjoy his activities. However, he displays clear signs of rigid behavior at this age. Thus, his attention levels are at an age appropriate level in relation to the research by Cooper, Moodey and Reynell.

Girl Child Education Essay

Girl Guides are organised into units/troops averaging 20-30 girls under guidance of a team of leaders. Units subdivide into patrols of about six Guides and engage in outdoor and special interest activities. Units may affiliate with national and international organisations. Some units, especially in Europe, have been co-educational since the 1970s, allowing boys and girls to work together as Scouts. There are other programme sections for older and younger girls. Contents 1 Naming 2 Key points 3 Unit affiliation 4 Uniforms 5 Lones 6 See also 7 References Naming Robert Baden-Powell was a famous soldier who fought in the Boer War in South Africa at the beginning of the 20th century. During the Siege of Mafeking, when the town and British soldiers were besieged by Boer soldiers, B-P noticed how the young boys made themselves useful by carrying messages for the soldiers. When he came home, he decided to put some of his Scouting ideas into practice to see if they would be any good for young boys and took 21 boys camping on Brownsea Island, near Poole in Dorset. The camp was a success, and B-P wrote his book Scouting for Boys, covering tracking, signaling, cooking etc. Soon boys began to organize themselves into Patrols and Troops and called themselves â€Å"Boy Scouts†. Girls bought the book as well and formed themselves into Patrols of Girl Scouts. In 1909 there was a Boy Scout Rally at Crystal Palace in London. Among all the thousands of Boy Scouts there was also a group of girls from Pinkneys Green, in Berkshire, who spoke to B-P and asked him to let girls be Scouts. B-P decided to take action. Eerste Nederlandsche Meisjes Gezellen Vereeniging (First Dutch Girls Companions Society), 1911, first Dutch Girl Guides In those days, for girls to camp and hike was not common, as this extract from the Scout newspaper shows: â€Å"If a girl is not allowed to run, or even hurry, to swim, ride a bike, or raise her arms above her head, how can she become a Scout?†[1] B-P’s career had been in the British Army. There was an Indian regiment called the Khyber Guides who served on the north-west frontier of India. B-P persuaded the girl â€Å"Scouts† that Guides was a very special name of which they could be proud. So, in 1910 the first Girl Guides began. Since 1910 Guides have spread and there are now millions of Guides worldwide. The World Association of Girl Guides and Girl Scouts (WAGGGS) was formed to link together Guides. In some countries the girls preferred to call themselves ‘Girl Scouts’. (Reference: ‘The Guide Handbook’, London: The Guide Association, 1996) The first Guide Company was 1st Pinkneys Green Guides (Miss Baden Powell’s Own), who still exist in Pinkneys Green, Maidenhead in the English county of Berkshire.[2] Polish Girl Guides by the monument to Small Partisan in Warsaw Key points Things that are shared amongst all Guide Units are:[3] The Guide Promise – Girls become Guides by making their Promise. Each country has its own Promise but all have the same 3 parts: duty to God or to your religion; duty to your country; keeping the Guide Law. The Good Turn – each Guide tries to do a kind thing for someone else, without payment and without being asked, every day. The World Badge – this can be worn on uniform or ordinary clothes. The three leaves of the trefoil stand for the threefold Promise. The vein in the centre is a compass needle, pointing the way and the two stars stand for the Promise and the Law. The colours stand for the golden sun shining over all the children of the world, from a blue sky. This badge is a guiding symbol that can be recognized all over the world. The World Flag – this is in the same colours as the World Badge and can be carried or flown by any member of the movement. It is often used as the Unit Flag. The three yellow blocks represent the threefold Promise and the white corner represents the commitment to peace of all WAGGGs’ members. The Guide Sign – the three fingers stand for the three parts of the Promise. The Guide sign is used when making or renewing the Promise and can be used when meeting other Guides. It may also be used when receiving a badge or at the end of meetings. The Motto – Be Prepared – This means that Guides are ready to cope with anything that might come their way.

Outline the main values issues presented to a social worker by one of the case example given

Outline the main values issues presented to a social worker by one of the case example given, with reference to the CCETSW statement of Social Work values. Discuss how you would attempt to resolve the issues in line with the CCETSW value position. Case Study: Ethel, Alan, Marion In this essay I will be outlining the importance of social work values, by looking at the social work values. I will be focusing on the value issues within the case study which are relavent to the CCETSW's statement of values, to understand and integerate the values of social work. In the assignment I will try to resolve the arising value issues in the accordance of CCETSW's statement values as a social worker. In this assignment by using the term' social work' it will be refering myself. In   The meanings â€Å"value† are divers and varied. ‘Values' are a combination of our beliefs, views on which we act upon. Initially, all individuals have some personal values. A social worker has social work values, which are linked with his/her duties and responsibilities. Therefore, the agency also imposes some values on social workers. In some terms social worker's personal values can conflict or compete with others' values. As â€Å"Values are concerned what's good and desireable†(Loenberg and Dolgoff 1992, quoted in Meyer and Mattain, 1995:p.51). The social work is a well know agency and institute, which provides help, support and advice to those people who are deprived, vulnerable and needy such as poor, elderly, women, children etc. The social work services are reliable, confidential, and equally availiable to all individuals and groups. However, the social work is highly criticised to use their power wrongly, for example removeing children and adults from home. On other hand, the occurance of neglegence and abuse in the residential care. We should not forget that it is individual's act and it is not a fault of all members of institution. Thus to pervent abuse and misuseing of power, a social worker should practice on the basis of CCETSW's values, rules and regulations and use them as a guidence. Ethel is 93 years old, which is a fragile age. She may be discriminated and oppressed because of her age as statistics show Family and society: As often seen in our society, people's views about old people are negative. For example they labelled them as ‘burden' ‘ clumsy' ‘rages' ‘slow and lazy' ‘useless' ‘fussy' ‘childish'and even ‘mad'. Ethel's son, Alan, passed comments † but that's old woman for you, isn't it†? On the other hand, Alan's wife Marion is reluctant to answer the questions and burst into tears. Alan pays little attention which makes you think Marion is depressed for some reason. Which require assessment and communication to evaluate the situation. â€Å"It is also important to â€Å"identify, analyse and take action to counter discrimination, racism and disadvantages, inequality and injustice, using strategies appropriate to role and context; and practice in a manner that does not stigmatised or disadvantage either individuals, groups or communities. (CCETSW 1995;P18) Physical and emotional concerns: Ethel is fit and healthy for her age but she is may be at risk, (perhaps she is not). But she had bruises and burnt the kettle. In my opinion it is important to assess the situation, circumstances, knowledge of available and existing resources and assistance which is ‘concerned with the enhancement of human well being†, (BASW 1986) â€Å"Social workers have a responsibility to relieve and prevent hardship and suffering.† (CCETSW 1996) and â€Å"communication to promote opportunities for children, adults, families at risk or in need to function, participate and develop†. (CCETSW 1996; p: 16) Choices and options: It is necessary to know about Ethel's concerns. Social work gives clients ‘respect', ‘options', and choices. The options for client (from available resources) to choose from such as residential homes, care worker, health visitors, community nurse, age concern and others. As ‘choices available to users are often limited.' (Nocon, A. et al 1996p: 51) Although ‘case worker have a correspondent duty to respect that right, recognise that need' (Biestek, P.et al 1950, principle 6) ‘respect their clients as individuals and will seek to ensure that their dignity, individuality, rights and responsibilities shall be safeguarded.'(BASW 1986; 10:ii) â€Å"Regardless of whether they are provided in the home or out side the home,†(Lowy, L.1979; p: 429) ‘However only 5% living in any institution: most elderly people prefer to live with or near their families. Because of lack of community resources Many people are forced out of their homes, but not because the family wishes to be get rid of the older members. (Lowy, L. 1979;p: 65) Partnership: It is essential to communicate with the client, family, friends, or other person or authorities (if involve) to work in partnership. In this case Ethal's son, daughter-in-law or other family, care manager and friends at the day centre and GP (to find out if she have had any sort of injuries or bruises before). Emotional and Health issues: It is stated that Ethel is being confused on occasions, and her short- term memory is poor but she can recall her memories from the past, which is clearly a rough and difficult existence. It also has been acknowledged that she was a victim of domestic violence. She used to get beaten by her drunken husband. A programme, broadcasted by Channel 2, showed that 87% of domestic violence victims are women. According to Unison 1 October 1997, new domestic violence legislation in England and Wales came into force under the Family Law Act. While there remain loopholes in the Act. It does not make the civil law simpler and clearer, allow greater protection to more individuals and strengthen the use of powers of arrest. Despite this, a victim can live in trauma of fear and it also psychologically effects the personal abilities and qualities. It can affect victims for a long- term and blunt their abilities to operate their lives with confidence. And they can see it as a norm of their life, may be Ethel have accepted it as norm that's why she is not unhappy. In our society, people are hesitate to talk about it, or discus about it in the public or with friends which leave them isolated, alone, scared and helpless. It also develops a sort of sense of guilt. The longer you live in that situation the worst outcomes could be. Ethel described, as she was a victim of domestic violence, is she still a victim? Counselling could be a good solution for her if she requires it. But if she is still a victim of domestic violence (Statistics show that if a woman is being beaten by her husband then it could be possible that it can carry on by her son as he see himself ‘Dominate or head') then there is a need of ‘family therapy'. Non-judgemental: We can't make judgements about others but for assessment we should consider each and every possibility and chances of risk and inequality. We are concern that personal help (individually and collectively) is offered within an acceptable personal and cultural context to increase the range of choices open to them and power to make decision, including the participation of client in ensuring and defining that the services are appropriate for them. (BASW 1986; 10) Access to resource: (care, finance, support, and Accessibility) Ethel' home looks tidy but are there adequate support, resources and care available? Ethel's family is living in a rented property and the house is in need of repair. Possibly, the land- lord can arrange to repair the property under the Tenancy Rights. May be Local Authorities can help to provide easy access to and out of home. One more issue, which clicks me, is why Alan took the electricity off! Was it due to financial problems or are they neglecting Ethel. If Ethel needs to get up at night for her needs or she is not having enough sleep then her GP can advice her. Mostly it has seen that the sleeping of the elderly people do change and also getting confused or short-term memory are related to old age. Lowy argues that chronological ageing alone does not account for such changes but, instead, that they are connected with a number of other life's circumstances. (1979; p: 65) â€Å"Persuading and cajoling of clients can range from the ‘informal' admission to a psychiatric hospitals to the gentle pressure on an elderly to enter residential care† ( Thomas, & et al.) On the opposite, Tony Novak and Chris Jones (BASW 1993;p: 196) argue that â€Å"social workers have found themselves with even few resources to meet the needs of more desperate clients. At the same time social worker has faced increasing criticism and ridicule, not only from the media but also from the state itself, which has challenged its legitimacy and sense of identity†.

Earthquakes on the Chamman and Chiltan Fault Lines in Quetta Pakistan Research Paper

Earthquakes on the Chamman and Chiltan Fault Lines in Quetta Pakistan Specifically in 1935 - Research Paper Example Although there are still several catalogs of earthquakes that exist, the early events were in particular due to some errors, location biasness and incompleteness. Using original sources, it has been confirmed that more than a thousand earthquakes were macro-seismic locations and have assigned the MS magnitudes to the earthquakes since 1892. There have been 34 important earthquakes recorded in this reason of which one of the most significant one took place on 31st May 1935 (Erduran‎ et al., 2012). This earthquake took place at 3am in the middle of the night. It was known as the deadliest earthquake in South Asia. This was the most seismic region of Pakistan at the top of the Chamman and Chiltan fault lines. The earthquake lasted for three minutes but had several immense aftershocks. The tremors of the earthquake were felt a long distance away and the destruction was caused in all the towns near Quetta, the main city, including the city itself. The earthquake had killed 30,000 to 60,000 people in the region. The aftershocks, however, did not cause much damage in Quetta but in the surrounding regions. The scientists have found out the main causes of the earthquakes in Baluchistan from 1892 to 2001 and have analyzed the issues as a wide topic. Most of the research was based on the 1935 earthquake as it is marked as a few of the deadliest ones in the 20th century. The significance of this topic in the lives of the Pakistanis and Asians can be seen through various consequences and analyses made by the scientists. To develop the topic and introduce the issues, it is important to see what type of an earthquake it was actually. The earthquake was, as recorded in the new instruments, 7.7 MW while the previous instruments had recorded 8.1 MW which was a wrongly calculated amount. The epicenter of the earthquake was recorded to be 4.0 km from Ali Jaan, a town in Quetta. The focal depth of the earthquake was 17kms ?(Ambraseys & Bilham, 2003). ? According to the scientists these earthquakes took place in Baluchistan because of the fault lines in the region. It happened due to the two blocks of earth suddenly colliding past one another. The earthquake of 1935 is recorded to have no foreshocks which are the movements felt before the earthquake happened. Records show that there were no such claims. However, it is true that scientists cannot tell whether it is a foreshock before the main earthquake happens, but after the earthquake occurred in 1935, it was held that there were no foreshocks experienced. Even though there were no foreshocks, the earthquake had some unusual events recorded prior to the earthquake. It is true that scientists have not yet found a way in which the earthquakes can be predicted, yet they can analyze how and when they are most likely to occur in future. Quetta is said to be hit by the 1935 quake again in the near future however, the time can never be accurately told. The unusual events that scientists recorded before the earthquake were unusual bright lights, flashes of lights in the mountains, landslides, dust clouds and rock falls. Unusual event s seem to be unjustified even after many years of research as the scientists say that earthquakes have very less to do with the weather changes. They cannot be predicted by any machines or instruments. They shake the earth’s surface because of the collision of faults. The Quetta earthquake was also a sudden event where hundreds of people were buried under the rubble because it was 3am in the morning and most of them were not awake to assess the emergency. The significance and further details of the earthquake are discussed later. However, this earthquake holds immense significance as it

Tips for Action For Single Parents Health Education Essay

Tips for Action For Single Parents Health Education - Essay Example I have chosen 4 of the guidelines to discuss in this paper based on my experience with my parents. They are: set fair ground rules and discipline with love, be positive, give the child responsibility commensurate with maturity levels, and be a good role model. As am I not yet a parent myself, the only personal experience I have with parenting is by observing my own parents. Our household had a set of rules that were strong as iron. An infraction, or breaking of one of these rules was akin to a slap in the face. The rules were elegant in their simplicity. #1 Respect - above all else. Each person in the household was entitled to respect as a person. Our parents respected our opinions, and listened to what we had to say as long as it was in a correct tone of voice and in turn, we respected our parents because they seemed less dictators than guides. #2 Work hard, and work together. This meant if there was a job to be done, we were all to assist in completing it. Mom might have assigned individual tasks to us, but it was based on who was available at the moment, not who's "job it was".. Often, we were all working on different tasks at the same time in order to ensure everything got done in the least amount of time. These two simple rules governed our daily lives, and it worked to bring easy harmony. When one of the rules wasn't followed, my parents were believers in "reality discipline". This meant that we had to accept the reality of the outcome of our decisions. "Reality itself is conditional: If you do certain things, you face certain consequences" (Leman 27). This meant that the time I forgot to pick my clothes up off the floor, I didn't have any clean socks to wear. My parents were experts at this type of discipline. They were not being mean to me, I did not feel unloved. I only felt that the decision I had made was the wrong one and since I made the decision I was forced to accept the consequences. In this way, there was love - not anger- in my parent's discipline. In my opinion, this method of discipline was most effective for me and would be useful for most parents. Single parents would find this method particularly useful, as it allows the natural course of action to assist in teaching their children; acting in a fashion as an additional parent. Conversely, when we did something exceptional, or just noticeable, my parents rewarded our good behavior. Single parents would find this tip most helpful because it encourages the children to do right, in effect making them more helpful to the parent. Single parents are at a disadvantage when it comes to time with their children. In a traditional dual-parent home, there are two adults to share the responsibilities of maintaining a household; whereas in the single parent home the parent must shoulder the burden of everything. The single parent is the primary provider and caretaker, the gardener and the cook, the cheerleader and the coach. When the children are rewarded and encouraged, they feel that they can make a difference and are more willing to help around the house. This is a tremendous help to the overwhelmed single-parent. Children who are rewarded for picking up their toys, folding clothes, or any number of chores will remember that praise and will actively look for another opportunity to receive it. This will enable the single-parent with a wiling, helpful support

Minorities in the Media Essay Example | Topics and Well Written Essays - 1000 words

Minorities in the Media - Essay Example The act of seeking out revenge by harming an entire classification of people simply because they have been stereotyped is a major depiction of ignorance and responsible for a vicious cycle of hatred to formulate. This is where the movie American History X comes in. The purpose of the story is to realize that racial hatred does not accomplish anything except create more hate. The director and writer of this movie accomplish their purpose through character development, the targeted audience, and cinematography. Character development best helps to accomplish the purpose of the movie. The most developed characters in this film are Derek and Danny. Derek’s character is full of racial hatred and plays as a leader of a neo-Nazi group in Venice Beach, California at the beginning of the movie. â€Å"Based on this traumatic incident and an underlying climate of subtle racism, the elder son, Derek, focuses his rage on the minority community and becomes a racist agitator† (McKenna, 1999). Derek preaches to young skinheads about his beliefs of the American society and how minority groups are corrupting the society and wasting taxpayer’s money. Derek shows great hate towards minority groups mostly because of the fact that his father had been murdered by a black man. American History X is clearly a film dealing with the social topic of racism. The most interesting aspect of this movie is the way in which the subject unfolds. First of all, it is quiet obvious how difficult a subject that racism is to portray and effectively depict. However American History X presents the subject without any qualms and a unique clarity. Secondly the film’s main figurehead for racism, which is portrayed by Derek Vinyard (Edward Norton), is not an unintelligent redneck racist as most films usually portray anyone adopting such notions to be, but he is in fact a intelligent, eloquent, charming and bright man despite the fact that he clearly holds ideals which are terribl y wrong and confused. Finally, the film also shows that it is not only the white, neo-nazi racists who are fools for being involved in situations like these and adopt a lifestyle central on these stereotypes, but it is all those who hold hatred in their hearts. Through these methods, the film beautifully instills this idea upon the viewer, in an extremely compelling way, that hatred and racism will destroy a person and those who are closest to them. The intense realism that the movie portrays as far as the execution of the incidents is concerned is most impressive with no holds expelled of the intense racial hatred. As we go back to the starting of the movie when Derek figures that some black guys were trying to steal or wreck his truck he immediately grabs a gun, and shoots one of them, wounds another, and fires at the third as he gets away. It was then that one of the most brutal scenes in film history is shown in the way Derek forces the wounded man to put his face on the curb an d kicks the back of his head, smashing the mans skull. It is this scene that is such a perfect example of cumulative causation. This is because it depicts the endless circle of hate between both parties involved. For example, the young black men were acting out this way simply because they had been disgraced by the white male in the local basketball game; therefore, they go up to damage the white males care, which in turn leads to Derek shooting the young black men. This is a vicious circle with no seeming end. The strength that

Autism Research Paper Example | Topics and Well Written Essays - 2000 words

Autism - Research Paper Example The trend has also caused increased autistic cases since the last century. The book also dwells on understanding the causing factors and symptoms of the disease. However, the author does not provide a particular causing factor. This is based on that numerous factors have been cited to be responsible for the disease. For instance, genetic inheritance, exposure to birth complications, childhood vaccinations and exposure to metals can be cited as causing factors. The book also cited numerous symptoms that are associated with autism. The main focus is, however, done on the repetitive nature of autistic people. In addition, other symptoms are associated with neurological disorders. As a child develops, numerous health challenges are experienced before they reach full development. The development of a child should require their participation in social activities. In addition, the ability of a child to use their physical abilities should also be monitored. Malfunctions of these activities may depict a weaknesses or suffering from an illness. Volkmar (2007) is of the assumption that the health of a child is determined by their ability of fit their environment without many complications. Medical complications may be evidence of an existing illness of health complication. For instance, autism affects children below three years. Autism distorts the ability of the child to socialize effectively as well as take part in physical activities. Volkmar (2007) defines autism as a neurodevelopment disorder depicted by poor social interaction behavior, nonverbal and verbal communication. This medical illness makes it impossible for a child to fit in their environment. Volkmar (2007) points out that, autism has been existence for years but no certain cure has been created to curb the illness or ensure recovery of children affected. Autism is depicted by numerous characteristics and causing factors. The causing

Human resource management. Training and development Essay

Human resource management. Training and development - Essay Example It increases the level of individual and organisational competence and helps to reconcile the gap between what should happen, and desired targets and standards of performance; and what is happening and actual levels of work performance. According to Armstrong (2001): "training needs analysis is partly concerned with defining the gap between what is happanng and what should happen. However, it is necessary to avoid falling into the trap of adopting the "deficiency model" approach, which implies that training is only about putting things rights that have gone wrong" (Armstrong, 2001, p. 551-552). Training needs assessment is necessary to ensure an adequate supply of staff who are technically and socially competent, and capable of career advancement into specialist departments or management positions. There is, therefore, a continual need for the process of staff development, and training fulfils an important part of this process. Training should be viewed, therefore, as an integral part of the process of total quality management. Armstrong divides training needs assessment into three levels: corporate, group and individual level (Armstrong, 2001). A large number of organisations make some use of separate training needs analysis, although this is usually a periodic rather than a regular activity. There are many different ways of conducting such assessments, but they usually involve some form of survey, either by discussion or questionnaire, with managers. This does not automatically remove the problem of a failure to perceive the real needs, which occurs with annual appraisals (Beardwell, Holden, 2004). The same people are involved, and unless they are provoked by the approach into a different way of thinking, the probability is that their response will be the same as in the appraisal. One approach, which is somewhat broader than an assessment of training needs is to design a workshop for senior managers to work through what is needed to implement some of the strategic decisions the company has made (Reed, 2001). Part of this workshop would involve a consideration of the skills required against what they feel exists within the company. This can help managers to perceive needs which may otherwise be hidden to them, such as the many capabilities needed to manage strategic alliances, and the degree to which the managers who report to them have experience or knowledge that is relevant. Another approach is bottom-up feedback. This approach can be used in performance management processes, as a basis for personal improvement, and in order to gain a more objective view of company capabilities and areas of management weakness. They are particularly useful for measuring capabilities in management and interpersonal skills, aspects of a manager's behaviour which are experienced by others besides a manager's boss, peers and subordinates, and in some cases customers and suppliers. All the methods take readings from one or all of these groups of people, as well as requiring the manager to undertake a

Block diagram Essay Example | Topics and Well Written Essays - 1000 words

Block diagram - Essay Example The block digram of the YAMAHA DM1000 shown above can be divided into functional blocks as below: 1) Analog inputs and outputs section. The input section has input conectors 1_16 through which to connect the microphone and line level sources, and 1_4 OMNI IN connectors though which line level sources are connected.SLOT(1_2) are used to offer AD/DA conversion and digital I/O interfaces.SLOT1 has 1-18 lines connected to the input patch. SLOT 2 has 1-18 also connected to the input patch( bus bar). Both slots are connected together to surround monitor. The sorround has a Pan function which places the sound image within a two-dimensional by using a multichannel playback system and so pans the image to the front, rear,left and right in relation (Collins 2011). The XLR connectors are wired in the sequence that follows:pin1 to ground,pin 2 to hot(+) and pin 3 to cold (-). Inputs 1-16 accept line-level and microphone signals in the range -60dB to +40dB. These inputs have a switchable +48V pow ering for use with condenser type microphones and the direct buses and the swiches turn the phantom power ON/OFF. The signal then passes through PAD switches which attenuate it by 20dB and through rotary gain controls used to adjust input sensitivity which range from +40dB to -40Db when PAD is on and from -16dB to -60dB when its off. The signal passes through the AD which convert the analogue signal into digital form. LED signal indicators light up when the input signal level is 20 dB below the nominal value and the PEAK indicators light up when input signal level is 3dB below clipping. The signal is then passed to the INPUT PATCH via the connectors 1-16. 2) Input chanel section This iswhere the signal level and tone inputs are adjusted and roputed to Bus 1-8,Stero Bus,SOLO Bus and Aux Busses.The signal flows as follows: The phase (Ð ¤) section switches the phase of the input signals. Signal passes on to the gate which is a dynamic processor for gating or for ducking. The signal th en pass through a metering unit. From here, its passed through a Compressor that has a dynamic processor used as a compressor,expander or limiter. It can be a pre-Equalizer, pre-fader or post fader. The signal then goes through the attenuator which attenuates or amplifies the signal to be fed to the Equalizer. The 4-band equalizer is parametric and features four band, i.e. high, high-mid, low-mid, and low and is connected to a metering unit. The signal the flows to the Input Delay that enables the signal to be delayed so as top fine tune the timing between channels or as a delay effect with feedback. The On/Off switches allows for the channel to be turned on or off (mute). The Level adjusts the input level of the Input Channel signal (Collins 2011). The INSERT is used to patch input signals to external devices through the on-board I/O connectors or I/O cards or to insert the internal effect processors. The Meter switches the metering position of the signal levels that are then displ ayed on the meter page. The PAN section adjusts the settings of the signals routed from the input channels to the Stero Bus. The AUX Send level adjusts the level of the signals routed to Auxilliary Out 1-8 either from the pre-fader or from the post-fader. These Channel parameters are stored in the channel libraries as appropriate. 3) Input patching Here the input signals presnt at the input ports 1-16, OMNI IN 1-4 and inputs to the SLOTS 1 are patched

Interview Essay Example | Topics and Well Written Essays - 500 words - 8

Interview - Essay Example The room itself had an unmistakable aura of grandeur about it. It was old but that wasn’t the only attribute, something struck me when I realized that these walls had been privy to the conversations of some of the greatest minds the world has ever seen.   ‘Oh crap’ I thought, ‘I actually have to answer this question’. While responding, I realized that even though this was an interview to study economics, the professors were interested to see how well I could synthesize different information from a variety of subjects. In this particular case it was perhaps political science and later in the interview, there was a great deal of mathematics involved. Furthermore, this interview was not the usual question and answer session that I had been used to in school; it was an open ended discussion with the experts. I disagreed with some of their opinions on several economic issues and gave some of my own. The dialogue that the interview entailed was nothing like I had previously encountered and therefore provided me with a distinct intellectual challenge.   In comparison with other experiences which have aided my intellectual development, this interview certainly holds the highest rank. My experiences at Model United Nations conferences were full of dialogue and debate regarding critical issues; the topics of discussion were provided beforehand whereas this interview truly tested my thinking skills and ability to adapt to a completely new situation. Alternatively, the training that the school’s Math team and I are currently partaking for the International Schools Mathematics Teacher’s Foundation (Hague, February 2012), has also been a challenge due to the intensity of our work and the fact that we are forced to synthesize information and topics we have previously seen in regular Math classes. However the interview holds more weight as it involved the synthesis of more than one

Final review --- economics Assignment Example | Topics and Well Written Essays - 250 words

Final review --- economics - Assignment Example 22. Starting from long-run equilibrium, without policy intervention, the long-run impact of an adverse supply shock is that prices will be permanently higher and output will be restored to the natural rate. 9. In the Keynesian-cross model, if the MPC equals .75, then a $1 billion increase in government spending increases planned expenditures by S.75 billion and increases the equilibrium level of income by more than S. 75 billion Marginal Propensity to Consume (MPC) is an empirical metric that quantifies induced consumption, the concept that the increase in personal consumer spending (consumption) occurs with an increase in disposable income (income after taxes and transfers). The proportion of the disposable income which individuals desire to spend on consumption is known as propensity to consume. MPC is the proportion of additional income that an individual desires to consume. The tax multiplier is the ratio of the change in aggregate production to an autonomous change in government taxes when consumption is the only induced expenditure. Autonomous tax changes trigger the multiplier process and induced consumption provides the cumulatively reinforcing interaction between consumption, aggregate production, factor payments, and income. MPC and MPS have an inverse relationship. Because they add up to 100 percent, as MPS increases, MPC decreases and vice versa. For example, if a company earns an extra $200 per month in income and consumes, or spends, $100 extra per month, $100 per month is saved. The MPS and MPC are both 50 percent. If the business starts to spend $150 per month, only $50 is saved. The MPC increases to 75 percent, while the MPS decreases to 25 percent. 19. According to the theory of liquidity preference, if the supply of real money balances exceeds the demand for real money balances, individuals will purchase interest-earning assets in order to reduce holdings of non-interest-bearing money. 26. An increase in

Public Transport Essay Example for Free

Public Transport Essay Public transport can be define as a system of vehicles such as buses and trains, which operate at regular times on fixed routes and are used by the public. In Malaysia, the number of vehicle on the road has been increase in every year. It shows that the public now is affordable to have at least a motorcycle as their daily transport rather than use the public transport. The public should not use the public transport because the risk of being the criminal victim will increase the people need to wait a long time for the public transport and the public cannot have comfort in their journey to their destination. Firstly, the disadvantages of using public transport are the risk of being the criminal victim is high .Many criminal case is being reported is causes when the public using this kind of transport. Raped and snatch crime is the most common cases that causes by the public transport. As example, when a woman used the public transport such as bus lonely, she will sit beside someone that she does not know the background, behavior or its intention to her. It is also dangerous when a person in a crowded train, many people around her will take advantage to snatch her wallet unconsciously. In addition, when using the public transport, people cannot have a comfortable journey to their destination. Some of the public transport such as bus is usually dirty and smelly. It will make the passenger uncomfortable due to that condition instead they using their own car .Beside that, when there is too much passenger in a train or bus , it is impossible to have a seat although they pay same fare as well as other people. Some special people such as disabled person and old folks may be treated bad when they are in the public transport. Moreover, the disadvantages of using public transport are the people need to wait for a long time to have a bus or train. People will waste their time during they waiting for the public transport instead they used their own transport to go whenever they desired anytime. As example, when a person is having an emergency such as death in the family while he using a public transport, it will be take a long time for him to reach his destination on the time. However, there is an advantage when using the public transport in which it will prevent the environment from pollution such as air or land. Furthermore, when using the public transport, the traffic jam in a city also can be reduce at the same time because the causes of the traffic jam is when there is too much vehicle entering the city. When there is too much vehicle, the percentage or risk of an accident to occur is also high. As the conclusion, the usage of public transport is more contribute to the disadvantages to us. People should emphasize and realize that when they using the public transport ,risk of being the criminal victim will increased , the people need to wait a long time for the public transport and the public cannot have comfort in their journey to their destination.

Case Analysis: Tescos Steering Wheel

Case Analysis: Tescos Steering Wheel In early 90s Tesco faced a stiff competition from various other retailers in the industry and thus its revenues showed a downfall. At that point Tesco could not differentiate itself from the other  competitors. Later under the leadership of then CEO Ian Mac Laurin it went through an image makeover, and acquired other retailing outlets like William Low; with which it reached just up to the sustenance mark. Later Terry took over as the CEO of the Company and aimed to make the company value driven Tesco in early 70s had acquired a lot of other  retailer companies but faced a problem of integrating them, more over Tesco stores were small and ill equipped. The company only focused on price where as  the goods available at the stores were perceived to be of mediocre quality, but with rising income customers looked forward to expensive and luxury merchandise.  Answering to this change Tesco closed some of its outlets to concentrate to give stores a better  facility. It also started off the revamp of its a product portfolio. It launched a price reduction campaigns so as to counter the threat from competitors. Also it centralized its distribution system and its own label  for food products.  Tesco developed its own brand labels targeted at different target sector. Tesco value for low income customers, Tesco brand for medium range products and Tesco finest for high end products. It also came up with special ranges like Tesco organics, Tesco whole foods and Tesco kids. The Tesco Way Tesco doesnt want one leader. We want thousands of leaders who take initiative to execute the strategy. ´ This is the statement made by Sir Terry Leahy, CEO of Tesco Tesco came up with the concept of The Tesco Way ´. They aimed at improving its competitive position in the market by becoming more customer focused and concentrated on differentiating itself from other retailers through the services it provided. Tesco had principles like  Better for Customers, Simpler for  Staff and Cheaper for  Operations. To make this goal a reality, in the early 1990s, Tesco went through a process to clarify its mission, values, and strategy. Tesco communicated its new strategy to its employees via a steering wheel, ´ a simple symbol and metaphor for a tool intended to drive performance and help employees navigate into the future. The Tesco steering wheel has four 90 degree arcs, representing the four BSC areas of focus: financial, customer, operations, and employee performance. With the community arc added recently. Every store gets a monthly steering wheel update, a summary of its metrics within each of the four arcs, so that all employees in Tescos mu ltiple regions and formats get feedback on their performance. Tesco supplements its steering wheel report with shopping lists ´ that capture key elements of the strategy in simple forms that employees can follow in their everyday activities. The steering wheel has helped the company stay focused on its strategy even as it experienced rapid growth over the past two decades. Balanced scorecard or in Tescos case the steering wheel provides the perfect base to the company for designing future strategies. It gives the current data and becomes the ideal predictors which is  important for  predicting future trends and thus formulate  strategies. It communicates strategy-aligned goals and manages strategic performance. It monitors progress and measures success. The organizations core purpose to create value for our  customers and to earn their lifetime loyalty ´ has been delivered on a clear and simple strategy of long-term growth. Tescos values and priorities (concerning customers, staff, business, and compliance issues) are embedded in the steering wheel through appropriate KPIs. These values pervade operations and are instrumental in securing staff commitment to the steering wheel. It is arguable that by embedding its values in the steering wheel, Tesco transformed its balanced scorecard from a management framework to a cohesive living strategy. The Tesco Steering Wheel evolves from, and is the route to fulfilling, the retailers core purpose to create value for customers to earn their lifetime loyalty and long-term goals. It organizes and defines the four core elements of Tescos business, those that together define the business. If faithfully adhered to, the  Tesco thinking goes, these elements will inevitably lead to the realization of the companys long-term goals and, through them, its core purpose. So it is that in each Tesco store, department and support facility is posted a corporate steering wheel, out of sight of the customers but in plain view of each staffer. Alongside each of the 15directions and admonitions within the circle  is a  coloured dot green for  acceptable performance, yellow for borderline performance, red for unacceptable performance which is updated, and can change, weekly. The scorecard is for the store, the job, and the individual. It gives one the ability, simply by  looking, to measure the performance of that  particular entity-and what aspects of that performance need to be improved. Some ways of calculating these basic factors are: Operations We try to get it right the first time- The difference between Predicted inventory and actual inventory. No excess stocks. We delivery  constantly  everyday- Regular deliveries and no miss. The stores receiving adequate and right stock in right condition. We always save time and money- Reduced wastage No repetition of steps in a process. People An interesting job- Retention (lowering of attrition) Absenteeism Audit and surveys focusing on indirect questions to know the employees interest levels.(using a 4 or 6  point scale to avoid average marking).   An opportunity to get on- Training levels achieved by the employees. Percentage of employees trained. No. of employees working loyally for how many years Customers I can get what I want- Regular customer surveys. Complain cells. Surprise checks. The prices are good- Competitor analysis Customer feedback Finance Maximization of profits- Calculating operating profit ratio, return on total assets, net profit ratio and return of capital employed and compare them with last year. Benefits of the balanced scorecard used at Tesco: Add to the Balanced Scorecards priority areas to reflect your organizations core aims and values. Converts strategy into an effective governance mechanism. Ensures alignment of all employees to the companys strategic vision. Provides holistic and balanced view of the health and performance of the organization.   Increased transparency and better communication   Simplify strategic aims by creating a visual summary and a shopping list of daily strategic to-dos. Make them applicable to peoples everyday work. Promotion from within then you have a deep understanding of strategy throughout the organization   Helps keep check on strategic aims against customer needs and preferences. Challenges:   Co ordination across multiple functions.